Davis health care and my product is small nourishi

Davis health care and my product is small nourishing homes and home health

Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product/service you chose in Week 1. Click here for the research requirements and guide for this assignment. 1.An overview of distribution channels (see chapter 10). â—¦Channel Levels - direct versus indirect distribution â—¦Channel Organizations - conventional, vertical, horizontal, and multi-channel marketing systems.2.Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. 3. Determine which channel members you will use and explain why. â—¦ Indirect - retailer, wholesaler, dealer, manufacturer's rep, etc. â—¦Direct - catalog, telephone, sales force, 4.Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution). 5. Recommend a channel organization and explain why (conventional, vertical, horizontal or multi-channel marketing system

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