IST 321

Task: This case study highlights the challenges incumbent car manufacturers face in making the strategic decisions on how to deal with sharing economy, while installing a disruptive topic within the organization. Audi’s challenge is to differentiate its mobility services from those of its direct competitors (specifically Daimler and BMW), as well as from native sharing economy companies (such as Uber and Zipcar). Instructions Read the Audi AG Cas

18 Other / Other American Public University System / IST 321 18 Nov 2020