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Principles of Marketing

Task: You are the Head of Advertising for ABC Company (create your own company name). Your company sells fashionable clothes in the mid-to-upper price range to (females OR males, you decide, but your target market can only be one of the sexes, not both) ages 15-30 (OR ages 45-55). Your company wants to capitalize on the concepts of database marketing and direct response marketing. Design a newspaper advertisement that encourages people in the c

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22 Other / Other American Public University System / BUS 311353 18 Nov 2020