BADM 7100

Task: Even though advertising budgeting was preoccupying her, Pogue kept thinking that, in light of recent trends, more could be done to help Blue Mountain’s long-term position in the coffee market. What for a long time seemed to be a rather static market was now undergoing profound structural changes. In recent years, the coffee bean had begun a renaissance as consumption in the United States slowly climbed after more than two decades of decreas

20 Other / Other American Public University System / BADM 7100 18 Nov 2020