BUSN 319

BUSN 319 Final Exam Marketing DeVry TCO 4 Which of the following are measures used by marketing executives Points 5 Market share Cost per lead Retention rate Cost per click All of the above TCO 1 Marketing plans must enable results to be compared with planned targets which allows _____ the flexibility to update original plans Points 5 Replanning Contingency planning Downsizing Dynamic planning Proactive change TCO 3 Which marketing s

30 Other / Other allied-american-university / BUSN 319 06 Nov 2015

BUSN 319 All Discussion Questions BUSN 319 Week 1 DQ 1 What Is Needed for Marketing to Occur BUSN 319 Week 1 DQ 2 Strategic Marketing Process BUSN 319 Week 2 DQ 1 Purchase Decision Process BUSN 319 Week 2 DQ 2 Buyers and Markets BUSN 319 Week 3 DQ 1 Understanding Consumers BUSN 319 Week 3 DQ 2 Target Marketing BUSN 319 Week 4 DQ 1 New Products BUSN 319 Week 4 DQ 2 Building a Brand BUSN 319 Week 5 DQ 1 Price Perception BUSN 319 Week 5 DQ

25 Other / Other allied-american-university / BUSN 319 20 Oct 2015