HSA 505

Wrap Up and Takeaways Identify two to three (2-3) takeaways that you have learned or gained from the course learning activities. Explain the linkage between each takeaway you have identified and the learning outcomes of this course. • Assess the degree to which you believe your knowledge of the learning topics discussed in this course has been enhanced. Provide at least one (1) example to support your response.

4 Other / Other Other / HSA 505 17 Jun 2015

Course Completion Identify the most significant political, economic, and social forces that you believe are influencing changes in health care marketing today. • Identify three (3) key marketing skills you have gained from this class and suggest how each will benefit you in your current or future career.

4 Other / Other Other / HSA 505 17 Jun 2015

Marketing Plan Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale. Ã

4 Other / Other Other / HSA 505 17 Jun 2015

Strategy Map Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale. • Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understa

4 Other / Other Other / HSA 505 17 Jun 2015

HSA 505 WEEK 7 ASSIGNMENT Stopping Out shopping Read the case study titled Stopping Out shopping located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry. Write a four to six (4-6) page paper in which you: 1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet H

13 Other / Other Other / HSA 505 17 Jun 2015

HSA 505 WEEK 3 ASSIGNMENT Product Development Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory. That being said, in today’s global econom

10 Other / Other Other / HSA 505 17 Jun 2015

HSA 505 WEEK 4 ASSIGNMENT Read the case study titled Revitalizing a Brand located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study. Write a four to six (4-6) page paper in which you: 1. Describe the current marketing communication, identity, and brand p

13 Other / Other Other / HSA 505 17 Jun 2015

HSA 505 WEEK 4 Discussion 1 From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale. • Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic b

4 Other / Other Other / HSA 505 17 Jun 2015