Question Details

Learning Team

Marketing Plan: Phase II

 

Company: Starbucks

Products: (1) Drive up windows (2) an app for smart phones to place orders

 

Due Date: 3/9/13

 

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:



•	Introduction – 150 words Other Student



•	Identify the segmentation criteria that will affect your target market selection.  – 300 words Other Student



•	Identify your target market. – 300 words Other Student



•	Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. – 300 words – MY part



•	Analyze current competitors and define the competitive landscape for your product or service. – 300 words Other Student



Conclusion – 150 words Other Student



Format your paper consistent with APA guidelines.