BUS 105 Week 5 Discussion 1 | Indiana Wesleyan University

BUS 105 Week 5 Discussion 1 | Indiana Wesleyan University 

5.2 Discussion


a.   Why is customer loyalty of particular importance to a company like Dunkin' Donuts?

b.  Briefly describe the role that marketing research plays at Dunkin' Donuts.

c.   What sort of information does Dunkin' Donuts consider when it's determining where to locate a new store?

d.  Discuss the importance of using social media to Dunkin’ Donuts: not needed, nice to have, or essential to have and why or why not?

e.   Discuss the importance of the Dunkin’ Donuts rewards program: not needed, nice to have, or essential to have and why or why not?


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