SEC 573 Week 6 Quiz

SEC 573 Week 6 Quiz | Devry University

Question 1

Of the characteristics of Big Data, the rate that data is generated is an insignificant challenge compared to the variety of collected data. 

·         True  

·         False

 

 Question 2

Of the characteristics of Big Data, structured data is represented in the form of tables and there is always some semantic meaning associated with it.  

·         True  

·         False

 

Question 3

Of the characteristics of Big Data, data that is not always consistent with time and may flow differently is reflective of _________.  

·         Veracity  

·         Valence  

·         Value 

·         Variability

 

 Question 4

Of the characteristics of Big Data, the veracity of data refers to the fact that biasness and noise from multiple sources of different domains make the data easy to be analyzed.  

·         True  

·         False

 

 Question 5

Of the characteristics of Big Data, velocity refers to the rate at which the volume of data has been increasing in the digital world.  

·         True 

·         False

 

Question 6

The collection, control, and computation of big data are essential for _____.  

·         Achieving scientific and engineering breakthroughs  

·         Cultivating relevant and pertinent information  

·         Decision making  

·         All of these

 

 Question 7

Behavioral analytics (BA) is an up-and-coming research area in marketing and business that exposes perceptions of consumer behaviors in online shopping and social websites.  

·         True  

·         False

 

Question 8

Using behavioral analytics, online gaming data can be analyzed to determine how to better market to potential or existing users.  

·         True  

·         False

 

Question 9

In behavioral analytics, analysis of the complete path traversed by a user whenever the user enters or leaves a website is an example of ________.  

·         Funnel analysis 

·         Cohort analysis 

·         Path analysis  

·         Predictive analytics

 

 

Question 10

In behavioral analytics, determining problematic incidents in the flow of events is an example of __________.  

·         Funnel Analysis

·         Cohort Analysis 

·         Path Analysis

·         Key Performance Indicators