HSM 430 Week 6 Assignment

HSM 430 Week 6 Assignment | Devry University

Week 6: Course Project

Marketing Plan

This week, you will submit your Marketing Plan.
In this final piece of the Course Project paper, your team will develop a brief marketing plan for the product or service. In this section, the paper should do the following.
1. Identify the overall marketing goals.
2. Identify three to five specific marketing objectives (these should be specific, measurable, achievable, realistic, and have a time element).
3. Identify specific marketing strategies for achieving these objectives and goals, including
a) product strategies (what the product will look like);
b) distribution strategies (how your team will distribute the product or service to the target market);
c) promotion strategies (how your team will promote the product or service);
4. Pricing strategies (how your team will price the product or service).
Your team should clearly articulate how its intended strategies satisfy the needs of the target market
Your team should cite all sources in APA style, both in text and at the end of the document. Your team is required to have at least three sources to support this component of the paper. You should have at least 4 complete sentences for each answer and make sure that you remove the lines. 
Make sure that you utilize the Lindsey Course Project Document for Week 6 that is located in the Files Section. Do not deviate or change any component of this document.
Make sure that it is noted how everyone is involved on the document that you submit for your assignment.