HSM 430 Week 5 Discussion 1

HSM 430 Week 5 Discussion 1 | Devry University

Week 5: Case Study 15.2: Marketing Planning for a New Program

Week 5: Case Study 15.2: Marketing Planning for a New Program

To complete this discussion question, read Case Study 15.2: Marketing Planning for a New Program. Demonstrate your understanding of the situation as well as the marketing planning process by answering questions 1 through 5.

Type the questions in bold font, then the answers in regular font.

Also, let's make sure to have at least 3 complete sentences for each of the answers in order to be eligible for full credit.

1.     How did broad trends in healthcare marketing influence SouthCoast's new service development?

2.     Why did SouthCoast need to assess the public's openness to the idea of an aquatherapy program during the initial information gathering?

3.     What factors influenced the team's choice of strategic approach? Were there other strategies the team might have considered?

4.     How did SouthCoast's promotional techniques reflect its overall strategy?

5.     In what ways could the success of this marketing initiative be measured?

In addition, let’s make sure that you submit your 1^st post between Sunday and Wednesday at 1159pm, then your 2^nd post before Thursday and Friday at 11:59pm, then your 3rd post between Saturday and Sunday at 11:59pm Eastern Standard Time. 

I look forward to reading your posts.

Dr. Lindsey