PSY 301 Week 5 Discussion

PSY 301 Week 5 Discussion | Wilmington University

Week 5 Discussion - Beauty in Advertising

Using an Internet Search Engine, find advertisements with human pictures from the 1960s and modern advertisements from the 2000s. You will need to find an ad that has an attractive female and an attractive male for each time period. You can choose one ad that contains two attractive people from the 1960s if you want. Or you can find one ad for females and one ad for males. Do the same for a present day ad. Of course based on your preferences you may not find a particular gender “attractive”. Consider it an exercise in identifying a nice looking individual for that gender.

Attach and paste your clipped advertisements. Your response should be at least 100 words. Please write using complete sentences.

• What facial features, hair styles, body types, and clothing styles were attractive in the 1960s advertisements?
• What facial features, hair styles, body types, and clothing styles are attractive today?
• Based on your descriptions, choose one or more perspectives that represent attractiveness from the 1960s. Explain. (Theory choices include but are not limited to the Matching Hypothesis, Evolutionary Perspective, Sociocultural Perspective, and Conspicuous Consumption.)
• Based on your descriptions, choose one or more perspectives that represent attractiveness from today. Explain. (Theory choices include but are not limited to the Matching Hypothesis, Evolutionary Perspective, Sociocultural Perspective, and Conspicuous Consumption.)

Provide the full web links for the ads as a reference at the end of the discussion.

Reply with substance to at least two of your peers. Add to the discussion by supplying your opinions and experiences. Try not to limit your replies to praise or simple agreement. A substantive post goes a step further to enhance the discussion as a whole. At a minimum, replies to peers should be at least 50 words in length. Do not post attachments as your answer. Post your answer by Saturday 11:59PM Eastern of the week. Reply to peers by Sunday of the week. Be sure to post on more than one day for full credit.