MCOM 3010 Week 4 Assignment

MCOM 3010 Week 4 Assignment | Tulane University

WRITING ASSIGNMENT 4 (W4):

CRISIS COMMUNICATION

Scenario

You are a Communications Analyst at Unified Airways, one of only few a transnational airlines. Recently, your company became the target of an intensive federal investigation involving the gross mismanagement of government subsidies intended for increasing the airline’s safety standards for Homeland Security. Many of the company’s former executives have left the company in disgrace or have forcibly resigned as a result of this investigation. 

Additionally, Unified Airways has suffered from several public relations catastrophes, which have added to the company’s already negative public image. Last month, a Houston Flight Crew made national headlines for forcing a single mother of five to pay for an additional seat, citing her “general lack of hygiene” as requirement for all domestic flights. 

UA’s CEO attempted to address the controversial issue immediately with the following Twitter statement: “Unified Airways is committed to providing the best experience for all of our customers. We cannot allow dirty, overweight passengers to affect the experience of the entire plane.” Needless to say, several groups have accused the CEO of a lack of sensitivity to the mother. His lack of empathy and understanding ledseveral Board member to question his competence. He will need to respond quickly and effectively to save his job. 

Brief

You are a Communication Director for Unified Airlines. In a brief memo to your CEO, explain the problem with his recent, controversial Tweet and provide him with a public statement for Twitter. Remember, you must successfully placate an angry audience in 140 characters or less.

Deliverables

You must submit a double-spaced copy of the memo. Use Times New Roman, 12-point font, and one-inch margins. Print single-sided pages.