MANAGMNT 366 Case Analysis Assignment | university-of-massachusetts-amherst

MANAGMNT 366 Case Analysis Assignment | university-of-massachusetts-amherst

Please address the following questions:

1. Is FIJI's carbon negative campaign a good idea?

2. Please review the "seven sins" of greenwashing at http://sinsofgreenwashing.com/findings/the-seven-sins/. Of which of these "sins" do you believe FIJI is guilty?

3. In light of the lawsuit, what should FIJI do?


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