Business Communication

Business Communication

Essay question:

Discuss how organizational narrative may impact upon organisational performance in the context of change management due to the Covid 19 Pandemic? Please draw upon Communication theory and use examples to support your ideas.

Assignment Details:

The question asks you to discuss the statement. This means that you need to consider all of the views in the academic literature on this topic (organizational narrative) and, on the basis of the evidence, draw on conclusion as to whether you agree or disagree (this will be your main argument for your essay). You will find helpful advice on how to answer an essay which requires you to 'discuss' in the WIN Academic Writing and referencing Guide, which is in Canvas in the section ‘additional subject information and resources’. In addition, this guide will give you very useful advice on how to organise your ideas, how to organise and structure your written answer, and how to use your own 'voice' and avoid potential plagiarism issues. Please read through the guide before you start on the essay.

The main issues in the essay are set out in topic 4.  Please draw upon the Tourish and Hargie reading in Canvas which is a good place to start, as it will give you a good idea of the key issues and the different approaches to them. It will give you some key points to use in your literature research on the topic.

In order to demonstrate a full knowledge of the theoretical issues, you will need to read at least 6 -8 quality academic references. Academic references include both textbooks and academic journal articles but more engagement with journal articles will demonstrate a deeper engagement with subject theory. The best way to find academic journal articles  is to use the library database which is available to all students. Simply typing in keywords from the question will bring up a selection of relevant journal article which are available on line.