Question Details

MKTG 211 Final Exam Product
 
•	Question 1
2 out of 2 points
	
 	_____ focuses on maximizing the surplus of income over costs.
		
	Selected Answer:	 d. 
Revenue-oriented pricing
Correct Answer:	 d. 
Revenue-oriented pricing
Response Feedback:	Rationale: Revenue-oriented pricing focuses on maximizing the surplus of income over costs. This is the same approach that many manufacturing companies use. See 12-4: Marketing Mixes for Services
			
•	Question 2
2 out of 2 points
	
 	Which of the following is a difference between private-sector organizations and nonprofit organizations?			
	
			
•	Question 3
0 out of 2 points
	
 	Which of the following is a difference between people-processing and possession-processing services?			
	
			
•	Question 4
2 out of 2 points
	
 	Which of the following is a limitation of the revenue-oriented pricing approach?			
	
			
•	Question 5
2 out of 2 points
	
 	_____ labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.
		
	
			
•	Question 6
2 out of 2 points
	
 	Compared to convenience products, shopping products are:			
	
			
•	Question 7
2 out of 2 points
	
 	A difference between informational labeling and persuasive labeling is that informational labeling:			
	Selected Answer:	 b. 
helps a consumer make proper product selections.
Correct Answer:	 b. 
helps a consumer make proper product selections.
Response Feedback:	Rationale:
Informational labeling is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase. Persuasive labeling, by contrast, focuses on a promotional theme or logo, and consumer information is secondary. See 10-5: Packaging
			
•	Question 8
0 out of 2 points
	
 	A(n) _____ strategy is not possible when the brand name has a negative or vulgar connotation in the local language.
		
	

			
•	Question 9
2 out of 2 points
	
 	Which of the following is a feature of a new-product strategy?			
	
			
•	Question 10
2 out of 2 points
	
 	Which of the following is true of laggards?			
	
			
•	Question 11
2 out of 2 points
	
 	Which of the following is true of the development stage of a new-product development process?			
	
			
•	Question 12
2 out of 2 points
	
 	Central Bark Doggie Day Care opened the first day care center for dogs. It currently has 31 locations, with a new Gainesville, Florida, location coming soon. The concept of day care center for dogs became so popular that other competitors begin to enter the market. With competing companies such as Camp Bow Wow and others entering the market, it can be said that the concept of day care center for dogs is moving into the _____ stage of a product life cycle.