Question Details

MKTG 211 Week 4 Discussion
Choose one of the questions below and submit your answer to the discussion board using the appropriate discussion thread (you are welcome to answer both questions, but only the first answer posted will count toward credit for this assignment). Post two replies to answers posted by other students in class. Each reply must meet the quality criteria shown in the DQ & Class Participation Grading Rubric (the link to this rubric is located under the Syllabus tab on the left toolbar).
1.	Analyze a recent experience that you have had with a service business (for example, a hairdresser, movie theater, car repair, or restaurant) in terms of your expectations and perceptions about each of the five components of service quality.
2.	Define a specific product for each level of distribution:
o	Exclusive
o	Selective
o	Intensive
Thoroughly explain why you classified each of these products in the designated category.