Question Details

MKTG 211 Week 2 Quiz
 

•	Question 1
0 out of 3 points
	
 	Khokho- Coffee House is the first to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the popular flavors in each country. Based on this information, Khokho- Coffee House uses _____ to market its products.			
	
			
•	Question 2
3 out of 3 points
	
 	A company is most likely doomed to failure in a foreign country if it _____.
		
	
			
•	Question 3
3 out of 3 points
	
 	Which of the following is a similarity between export brokers and export agents?			
	
			
•	Question 4
0 out of 3 points
	
 	_____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.			
	
			
•	Question 5
3 out of 3 points
	
 	Melrow Inc., a U.S. firm, suffers heavy losses and lays off many of its employees. As a measure to reduce its manufacturing costs, it shifts its production units to another country where inexpensive labor is available. In this scenario, Melrow Inc. is engaged in _____.			
	
			
•	Question 6
3 out of 3 points
	
 	Paulina is an eleven-year-old girl. She spends a lot of time on social media and likes mobile games. Paulina is most likely to be a:			
	
			
•	Question 7
3 out of 3 points
	
 	Which of the following statements is true in the context of ethnic markets in the United States?			
	
			
•	Question 8
3 out of 3 points
	
 	Which of the following statements is true about Asian Americans?			
	
			
•	Question 9
0 out of 3 points
	
 	Baby boomers:			
	
			
•	Question 10
3 out of 3 points
	
 	Which of the following statements is true about tweens?			
	
			
•	Question 11
0 out of 3 points
	
 	Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?			
	
			
•	Question 12
0 out of 3 points
	
 	When Avril wanted to purchase a birthday card for her husband, she went to three stores and spent two hours reading over 100 cards before selecting the perfect one. This card, which costs $3.25, is properly designated as a high-involvement product because of _____ involvement.
		
	Selected Answer:	 d. 
product


			
•	Question 13
3 out of 3 points
	
 	_____ is an orderly series of stages in which consumers’ attitudes and behavioral tendencies evolve through maturity, experience, and changing income and status.
		
	
			
•	Question 14
3 out of 3 points
	
 	Social class as a marketing tool:			
	
			
•	Question 15
3 out of 3 points
	
 	Denthrill Inc., a company that manufactures toothpaste, conducts a survey to find out the most important factor that consumers look for while buying toothpaste. Through the survey, it is found that consumers are most particular about the flavor of the toothpaste. Taking this into consideration, Denthrill Inc. introduces a variety of flavored toothpaste in the market. Which of the following has the company used to satisfy its target market?