Question Details

MKTG 211 Week 1 Quiz
 
•	
Which of the following questions considered by markets is closely associated with promotion?
Selected Answer:	 a. 
What should the packaging of our products look like?
Correct Answer:	 d. 
How can we use social media to increase our products sales?
Response Feedback:	Rationale:
Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion's role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product. See 2-9: The Marketing Mix

•	Question 2
3 out of 3 points
	
 	In the context of a marketing mix, the product strategy involves:			
	Selected Answer:	 a. 
warranty.
Correct Answer:	 a. 
warranty.
Response Feedback:	Rationale:
The product includes not only the physical unit, but also its package, warranty, after-sale service, brand name, company image, value, and many other factors. See 2-9: The Marketing Mix
			
•	Question 3
3 out of 3 points
	
 	An effective business mission statement is:			
	
			
•	Question 4
3 out of 3 points
	
 	Varion Air offers its customers a complementary air ticket on the purchase of three business class tickets. Varion Air's strategy best represents the ____ element of its marketing mix.			
	
			
•	Question 5
3 out of 3 points
	
 	Which of the following practices can help businesses gain a cost competitive advantage?			
	
			
•	Question 6
3 out of 3 points
	
 	Researchers at PPG Industries Inc. spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out heat. PPG had not conducted market research before deciding to design the windshield. Moreover, the windshield is priced higher compared to the other brands. The company has now introduced the windshield in the market and is hoping that the customers will like it. PPG most likely has a(n)_____orientation.
		
	
			
•	Question 7
3 out of 3 points
	
 	Which of these statements is true about customer relationship management?			
	
			
•	Question 8
0 out of 3 points
	
 	Which of the following is a difference between a market-oriented firm and a sales-oriented firm?			
	
			
•	Question 9
3 out of 3 points
	
 	A company that sets its goals and strategies based on what its current equipment can manufacture, what its engineering can design, and what the company itself can do best has a(n)_____orientation.
		
	
			
•	Question 10
3 out of 3 points
	
 	Which of the following statements is true of customer relationship management?			
	
			
•	Question 11
3 out of 3 points
	
 	The stakeholder theory of corporate social responsibility:			
	
			
•	Question 12
3 out of 3 points
	
 	Which of the statements is true in the context of preconventional morality?			
	
			
•	Question 13
3 out of 3 points
	
 	Which of the following statements is true about the pyramid model of corporate social responsibility?			
	
			
•	Question 14
3 out of 3 points
	
 	Delta Inc. is a large organization that believes in serving the community it operates in. The organization conducts several campaigns about health awareness and also provides donations to nonprofit organizations working on such causes. Delta is illustrating _____.
		
	
			
•	Question 15
3 out of 3 points
	
 	Which of the following statements is true about the stakeholder theory of corporate social responsibility?