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BUSN 319 WEEK 5 Discussion 1

Pricing Decisions

Pricing is a critical decision made by a marketing executive because price has a direct effect on a firm- profits. Note the six major steps in the process organizations go through in setting prices on pages 322-323. Step one involves identifying pricing objectives and constraints. Give an example of a pricing strategy and describe how specifics constraints may prevent the fulfillment of reaching that pricing objective.