Question Details

MKTG 610 Week 7 Discussion
 
Topic 1 - Render Authenticity COLLAPSE
View the video:
http://www.ted.com/talks/joseph_pine_on_what_consumers_want.html
Discuss the concepts of this video and how you see it playing out in the marketplace or in your life. Do you feel this is an accurate read on the trends?  Why or why not? What would you like to see companies do in response to this trend?  Be specific and visionary.


Topic 2 - Socially Responsible Firms COLLAPSE
The triple bottom line - profits, people and the planet is becoming a focus for many businesses. And yet  consumers wonder how many organizations are genuine in their approach?
Has Social Responsibility become a fad? A marketing hook?  A cliche? Research companies that are truly using Social Responsibility as a significant part of their strategy, and how they are leveraging this focus to increase their market share.  Does social responsibility make a difference in your purchase decisions?