Vikas

MKTG/610 MKTG610 MKTG 610 Week 6 Discussion

MKTG 610 Week 6 Discussion
 
Research the current business environment and identify an organization that has recently (within the last 2- 3years) undergone a serious strategic reformulation and change.
What were the challenges the company faced that catalyzed this change?
What shifts did they make - a) Market Evolution, b) Technological Innovation, c) Market Redefinition, or d) a Change in Marketing Channels  e) other - to execute the Strategic Change?
Discuss the results -are they positioned now for future success, or are more changes needed? Give rationale - why/why not.
What additional recommendations do you have for the firm? Provide specific details (don’t just say - advertise more without giving deals regarding media and message.
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28 Sep 2016

Answers (1)

  1. Vikas

    MKTG/610 MKTG610 MKTG 610 Week 6 Discussion

    Boston Ballet which was founded in 1963 has become one of the top leading ballet companies in all of ****** ******
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