Question Details

MKTG 610 Week 4 Assignment Marketing Plan Part 2


Part 2 - Target Market Segmentation & Product Strategy
Continued Development of Strategic Plan includes:

Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus. 
Development of Product Strategies aligned with Strategic Focus
Format:
APA Format Required
Abstract Required
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 6 outside references required.
6-8 pages, not including title page, abstract and reference page.