Question Details

MGMT 331 WEEK 6 Discussion: Transportation Marketing and Coordination
Preparation
Consider this information:
In this module's chapters, we see how transportation carriers have continually adjusted their daily routines to increase productivity and profits. The institution of the hub-and-spoke system after deregulation is one sweeping change.
Discussion
In this discussion activity, address the following:
•	Find one new marketing and coordination strategy instituted by a modal carrier within the past 12 months. In your original response posting, report the company's name, URL (Web address) link for the company's Web site, and in 5-7 sentences, explain the main idea and relate the information to content from the textbook. Appropriately cite specific textbook pp. numbers, where applicable.
•	Reply to at least two of your peers.