Question Details

HCS 586 Week 3 Individual Assignment Strategic Plan Part II - Environmental Analysis and Setting Strategic Goals

Resources: SWOT Analysis table
Complete an environmental scan for the health care organization you chose in Week Two.Use the SWOT Analysis table, located on the student website.
•	Assess the organization- internal strengths and weaknesses.
•	Analyze the industry for opportunities and threats.
•	Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
o	Strengths
o	Weaknesses
o	Opportunities
o	Threats
•	Describe the organization- present and prospective customers.
•	Consider the following external factors:
o	Consumer and social
o	Competitive
o	Technological
o	Economic
o	Legal and regulatory
Submit the SWOT analysis as a Microsoft® Excel® attachment.
Write a 1,400- to 1,750-word report in which you do the following:
•	Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:
o	What is the purpose of environmental analysis?
o	What are the implications of environmental analysis in the creation of your strategic plan?
o	What are the major benefits of competitive analysis as part of your strategic planning process?
o	What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?
•	Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:
o	The organization- ability to accomplish its mission, goals, and objectives as set in previous strategic plans
o	The organization- ability to respond to internal and external changes and challenges
•	Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
o	You will have two to three goals for each year, with two to three measurable objectives for each goal.
o	Goals may span several years.
o	Outline your goals and objectives clearly and provide a narrative explanation for each.
Cite at least three sources to support your information.
Format your paper consistent with APA guidelines