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BUSN 319 WEEK 2 DISCUSSION 2 Consumer Behavior The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame?
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BUSN/319 BUSN319 BUSN 319 WEEK 2 DISCUSSION 2
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