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BUSN 319 WEEK 1 DISCUSSION 1 Strategic Marketing Process? How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals?
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BUSN/319 BUSN319 BUSN 319 WEEK 1 DISCUSSION 1
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