Question Details

SBE 430 WEEK 8 Final Exam 
1. (TCO 1) List two of the five e-commerce trends in 2011 and 2012. (Points : 10)
      
       


Question 2.2. (TCO 2) The text describes three successful e-commerce value propositions; list any one of the three. (Points : 10)
      
       


Question 3.3. (TCO 6) What is psychographic research? (Points : 10)
      
       


Question 4.4. (TCO 3) How many billions were spent in online advertising in 2011? (Points : 10)
      
       


Question 5.5. (TCOs 1, 2) Explain how the Internet works. (Points : 30)
      
       


Question 6.6. (TCO 4) Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose. (Points : 30)
      
       


Question 7.7. (TCO 5) Analyze how e-marketing has changed the World Wide Web. (Points : 30)
      
       


Question 8.8. (TCOs 6, 8) Demonstrate how to make a website “sticky.” Give at least one specific example. (Points : 30)
      
       


Question 9.9. (TCOs 2, 3, 4, 5, and 6) Create an example of a marketing plan and incorporate how you would use an e-CRM program in your plan. (Points : 80)