Question Details

HSA 575 Unit 2 Assignment
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In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for this unit:
•	Acute care
•	Ambulatory care
•	Assisted living
•	Continuing care retirement community
•	Critical access hospital
•	Dialysis care
•	Home health care
•	Hospice care
•	Long-term care
•	Memory care
•	Palliative care
•	Pediatric care
•	Primary care
•	Short-term care (e.g., post-surgery therapy)
•	Surgical care
•	Veterans Administration
•	Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your Unit 2 Assignment.
•	Discuss how your selected healthcare system can legallymarket their services and products (e.g., federal requirements, state mandates, etc.)
•	Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
•	Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
•	Report your findings by using one (1) of the methods below:
•	4-5 page fact sheet for the general community.
•	Letter to the CEO of your selected healthcare system.
•	Infographic
•	Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
•	5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)
•	The use of first person is permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page, etc.) should not be used.
•	Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
*Hint: Try locating a healthcare system that you are familiar with, would like to network with, have heard concerns about, or one that is completely unfamiliar to you.
Reference: https://data.medicare.gov/
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To view the grading rubrics go to Course Home / Grading Rubrics.