Question Details

MGMT 303 Week 6 Case Study Summary
This week, you are assuming the role of a human resources consultant, hired by Patagonia to analyze their employees' levels of motivation.

Read the Case Application 1: Passion for the Outdoors and for People (end of Chapter 17).

After reading the case details, prepare your report for Patagonia managers by answering the following questions:

According to Maslow's hierarchy, which basic needs does the Patagonia culture meet? What would it be like to work at Patagonia? (Hint: Go to Patagonia- website and find the section on jobs.) What- your assessment of the company- work environment? (20 points)
Use the expectancy theory or the equity theory of motivation to explain how feeling underpaid might affect the work of a Patagonia associate and what a manager can do to increase the employee's motivation. (20 points)
What do you think might be Patagonia- biggest challenge in keeping employees motivated? If you were managing a team of Patagonia employees in the retail stores, how would you keep them motivated? (20 points)