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MKTG 425 WEEK 1 Case Study Reality Selling-Marcus Smith/Liberty Mutual Case Study In your write-up, you are to address the call objectives noted at the end of the Role-Play Case Study in the Appendix. For this first case, you will be planning how you can meet your call objectives. To do this, consider all the information you already have, consider needs that many firm- like Farris Footwear have, and consider the questions you will ask. How will you build rapport and establish trust or value? The thought process is endless, but focus on what will help you to reach your goals and objectives on this sales call. Prepare your paper with the following sections. 1. Statement of the Problem 2. Summary of the Facts 3. Analysis 4. Recommendations and Conclusion 5. References/Bibliography
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MKTG425 MKTG/425 MKTG 425 WEEK 1 Case Study
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