Question Details

HUM 186 Week 5 Individual Assignment Effects of Advertising Presentation
Resources: Week 5 readings and videos
Choose a product or service from these examples:
•	Fast food
•	Class of consumer product
•	Personal care
•	Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
•	Who determines ethical standards for advertising?
•	In what ways has advertising affected American culture?
•	What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
•	Discuss some of the critical issues that may arise from the following areas:
o	Children and advertising
o	Advertising in schools
o	Health and advertising
o	Political advertising
•	Find one example of a commercial that strikes you as particularly creative and appealing:
o	What are the elements that are unusual?
o	What is the target group of the commercial?
o	How does the commercial appeal to consumers?
o	Why do you believe this commercial to be effective in brand name recognition?
o	How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples. List any references on the last slide.
Format consistent with APA formatting guidelines.
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