Question Details

HA 575 Unit 1 Discussion 1

In our first two units together, you will become the marketing expert of a select healthcare system. By the end of Unit 2, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for your Unit 2 Assignment:
•	Acute care
•	Ambulatory care
•	Assisted living
•	Continuing care retirement community
•	Critical access hospital
•	Dialysis care
•	Home health care
•	Hospice care
•	Long-term care
•	Memory care
•	Palliative care
•	Pediatric care
•	Primary care
•	Short-term care (e.g., post-surgery therapy)
•	Surgical care
•	Veterans Administration
•	Other (requires approval from instructor)
Briefly discuss the following:
•	What interests you about the healthcare system you selected?
•	What legal implications may affect the marketing initiatives of this healthcare system?
•	Discuss a real-life healthcare system that matches the system you selected (e.g., name, services, demographics, location, size, ownership, etc.)
•	What marketing principles and/or theories have they applied? Are these yielding successful results?
This is a voluntary Discussion Board that was developed to help you complete your upcoming assignment. Participating in this Discussion Board and engaging in conversation will help prepare you for Unit 2.