Question Details

Question 1
5.55 out of 5.55 points
Within the e-business model, e-mail occurs ________.
Question 2
0 out of 5.56 points
Data, such as digital coupons or customer complaints, exchanged between companies and consumers typically travel via _____, while off-line electronic data collection, such as bar code scanners or databases, shared internally within an organization, travel via ________.
Question 3
5.56 out of 5.56 points
Corporate level business strategies that include information technology components, such as internet, digital databases) are known as ________.
Question 4
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An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.
Question 5
5.56 out of 5.56 points
The internet consists of all of the following except ________.
Question 6
5.56 out of 5.56 points
E-marketing affects traditional marketing in which of the following ways?
Question 7
5.56 out of 5.56 points
As consumers become more demanding the internet is a good way to deliver customer value because ________.
Question 8
5.55 out of 5.55 points
________ are specific measures designed to evaluate the effectiveness and efficiency of an organization- operations.
Question 9
0 out of 5.55 points
The Balanced Scorecard is based on three stakeholder perspectives.
Question 10
5.56 out of 5.56 points
________ is the subset of e-business focused on transactions that include buying/selling, digital value creation, and virtual marketplaces.
Question 11
5.55 out of 5.55 points
Individuals can be both users and content providers on the internet.
Question 12
5.55 out of 5.55 points
Customer relationship management focuses only on retaining existing individual customers.
Question 13
5.56 out of 5.56 points
As a strategy, content marketing could involve:
Question 14
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All of the following e-marketing technologies exist without the World Wide Web, except ________.
Question 15
5.56 out of 5.56 points
Which of the following processes is unlikely to be carried out at the activity level of e-business commitment?
Question 16
5.55 out of 5.55 points
________ can be learned from dividing net profits by total assets.
Question 17
5.55 out of 5.55 points
As one of the social media performance metrics, action metrics could include all of the following except:
Question 18
5.56 out of 5.56 points
The four performance areas of the balanced scorecard include all of the following except ________.