Question Details

HA 575 Unit 4 Assignment

The marketing director for Bright Road Healthcare is looking at ways to improve their personal health record. A personal health record not only engages patients in their own wellness, but also is a method of retaining loyal patients.
Unit outcomes addressed in this Assignment:
•	Examine the scope of strategic marketing and the impact of analyzing SWOT analysis and Five Forces models have on organizational strategy.
•	Differentiate between a market-driven and non-market driven process.
•	Use technology and information resources to research issues in health services strategic marketing.
•	Write clearly and concisely about health services strategic marketing using proper writing mechanics.
Course outcome assessed/addressed in this Assignment:
HA575-2: Evaluate research-supported strategies for efficiently assessing and measuring marketing potential.
HA575-3: Assess various marketing tools and compare their advantages and disadvantages.
Instructions
The analysis and recommendations will be submitted to the instructor for grading.
In this LearnScape, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System- personal health record, a resource provided to their patients. Using this information, you will make recommendations on how to improve the functionality and utility of the personal health record. At the end of the LearnScape, you will meet with the marketing director to present recommendations.
You will construct an e-mail to Amit Patel and Joan Fairbanks, with a recommendation. The recommendation will include specific details on how to improve the overall functionality and utility of the current PHR system in place.
After gathering information from key team members and reviewing the PHR, it is time to write your recommendation to the Bright Roads.
NOTE: The scene is a close up of your computer screen with the e-mail application open. The “To:” section is filled with an e-mail group description “Amit Patel; Joan Fairbanks” and the subject is already filled in: “CONFIDENTIAL: PHR Solution Recommendations.”
On-screen text: Type your recommendation in the body of the e-mail below. Keep it brief - your recommendation should be 350-500 words. Do not forget, you can use the notes you have taken throughout your interviews. Be sure to back up your recommendation with the analysis of the information gained from the team members. Also, do not forget to briefly outline the key factors to a marketing strategy: Technology, social factors, competition, and regulations.
Note: After pressing “Send” a tab will appear showing “Save Assessment.” Save the assessment to your computer using the proper naming convention and upload it to the unit Dropbox.
Requirements
Health Care Market Strategy (4th ed.), Chapter 4: Step 1: “Conducting the Internal/External Assessment”
Source: Consumers’ Quick Reference Guide. Retrieved fromhttp://www.bcbs.com/healthcare-partners/personal-health-records/Consumer-Quick-Reference-Guide.pdf
Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist you with meeting APA expectations for written Assignments.
Submitting Your Work
Put your responses in a Microsoft Word document. Save it in a location and with the proper naming convention: username-CourseName-section-Unit 1_Assignment.doc (username is your Kaplan username, section is your course section, 1 is your unit number). When you are ready to submit it, go to the Dropbox and complete the steps below:
1.	Click the link that says, “Submit an Assignment.”
2.	In the “Submit to Basket” menu, select Unit 1: Assignment.
3.	In the “Comments” field, make sure to add at least the title of your paper.
4.	Click the “Add Attachments” button.
5.	Follow the steps listed to attach your Word document.
To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it. Make sure that you save a copy of your submitted project.

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