Question Details

GB 601 Unit 1 Discussion 

In week two one task that your team will face is to analyze growth opportunities for expansion. In the global economy there are many strong ties between corporate ethics and profit. McMurrian and Matulich offer this hypothesis, “In fact, a reputation for ethical business activities can be a major source of competitive advantage” (2006, p. 11). For this discussion question you will:
1. Conduct research to validate the statement made above by McMurrian and Matulich.
2. Post the APA compliant results of your research to include at least one company that has successfully applied their ethics or values with profitable results and one company that has lost profit dollars when they have acted in non compliance with their ethics.
3. Comment on how this research applies to your current employer or one that you have worked for in the past.
4. Comment on how this research will increase the effectiveness of your simulation team- decision-making.
Reference
McMurrian, R. C., & Matulich, E. (2006). Building Customer Value and Profitability with Business Ethics. Journal of Business & Economics Research, 4 (11), 11-18.

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