Vikas

GB/531 GB531 GB 531 Unit 1 Discussion 2

GB 531 Unit 1 Discussion 2

Marketers are sometimes criticized for targeting vulnerable consumers. For example critics point to ads for malt liquor in inner-city neighborhood billboards. Do marketers have a responsibility to limit to who they target or are all potential market segments fair game?

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14 Jun 2016

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  1. Vikas

    GB/531 GB531 GB 531 Unit 1 Discussion 2

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