Question Details

GB 531 Unit 6 Assignment

Unit 6 Assignments: PEZ & Learning Journal
1. Go to the PEZ website at http://www.pez.com.
2. Learn about the company and its products.
3. Design a new advertising campaign to renew interest in the product. Consider all aspects of the marketing mix when designing your campaign.
4. Compose a 2-3 page paper (plus Cover page and References page and using APA formatting).
Directions for Submitting Your Written Assignment
Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to Unit 6: Assignment Dropbox.

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