Question Details

GB 531 Unit 5 Assignment

Successful marketers know that implementing marketing research both before and after a marketing campaign is executed is essential.
Read the “Orlando Makes Me Smile” integrated advertising campaign case study on page 670 of your textbook.
Compose a 2-3 page paper (plus Cover page and References page and using APA formatting).
In your paper, address the following:
1.	Evaluate whether the campaign was successful by supporting your analysis with information from the case study.
2.	Do additional research to learn what the Orlando/Orange County Convention and Visitor- Bureau has done since more recently to advertise/market their product line.
3.	Assess the Orlando/Orange County Convention and Visitor- Bureau advertising and marketing strategy.
4.	Offer your own proposed methods to support their success going forward.
Directions for Submitting Your Written Assignment
Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 5: AssignmentDropbox.

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