Question Details

S. C. Wheelwright identified six characteristics of a strong competitive advantage



1.	The person who buys an automobile for personal use or the guest who registers at a hotel is considered an ultimate purchaser and is more precisely referred to as a (n) _____.
a.	beneficiary
b.	first contact
c.	consumer
d.	prosumer
2.	S. C. Wheelwright identified six characteristics of a strong competitive advantage. Which of the following is NOT one of them?
a.	It is driven by customer wants and needs.
b.	It makes a significant contribution to the success of the business.
c.	It is durable and lasting, and difficult for competitors to copy.
d.	It is based on principles of Six Sigma and continuous improvement.
3.	With the increasing focus on quality, in today- global marketplace, high _____ is considered entry into the game, rather than a source of competitive advantage. 
a.	profits
b.	performance
c.	tolerance
d.	conformance
4.	A consumer purchases a generic product at a cost of $5.00 instead of the branded product that sells for $7.00. The consumer feels that there is no difference in quality between the generic and brand name products. This scenario illustrates which of the following definitions of quality? 
a.	Manufacturing-based
b.	Value-based
c.	Product-based
d.	User-based 
5.	A paper mill supplies a corrugated container manufacturer with Kraft paper. The corrugated container manufacturer uses Kraft paper to manufacture corrugated shipping containers that are then sold to a cereal manufacturer. Which of the following is TRUE? 
a.	The corrugated container manufacturer is an internal customer of the cereal manufacturer.
b.	The corrugated container manufacturer is an external customer of the paper mill.
c.	Both the paper mill and corrugated container manufacturer are internal customers of the cereal manufacturer.
d.	There are no external customers.



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