Question Details

Offering products at “everyday” low prices in an attempt to counter the common consumer practice 



1.	Offering products at “everyday” low prices in an attempt to counter the common consumer practice of buying whatever brand happens to be on special is an example of competing on the basis of _____.
a.	price
b.	value
c.	volume
d.	customer perceptions
2.	The _____ approach to quality incorporates a firm- goal of balancing product characteristics (the customer side of quality) with internal efficiencies (the operations side).
a.	product-based
b.	user-based
c.	value-based
d.	manufacturing-based
3.	_____ are targets and tolerances determined by designers of products and services.
a.	Trials
b.	Process metrics
c.	Controls
d.	Specifications
4.	When a part dimension is specified as “0.236 ± 0.003 cm”, it would mean that the target, or ideal value, is 0.236 centimeters, and that the allowable variation is 0.003 centimeters from the target. This means that the tolerance is:
a.	-0.0003 cm.
b.	0.006 cm.
c.	0.003 cm.
d.	-0.0006 cm.
5.	The _____ is completed when the product has been moved from the manufacturing plant, perhaps through wholesale and retail outlets, to the customer.
a.	production-distribution cycle
b.	product life cycle
c.	quality-circle
d.	total quality process




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