Question Details

The collection of businesses and products that make up the company is called a stock portfolio.


1. The process of developing and maintaining a strategic fit between the organization's goals and
capabilities and its changing marketing opportunities is called strategic planning.
a. True
b. False
2. A mission statement is only used to enhance the image projected in an annual report to
shareholders.
a. True
b. False
3. If WestJet adopts a mission statement that it seeks to become the world's largest airline, it would
be following the reasoning that a mission statement should be realistic.
a. True
b. False
4. The collection of businesses and products that make up the company is called a stock portfolio.
a. True
b. False
5. Within the context of the growth-share matrix, a question mark describes a low-share business
unit in a high-growth market.
a. True
b. False



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