Question Details

One of the chief goals of the implementation function in marketing management 



1 .Which of the following terms would be most closely associated with the phrase "dividing a
market into distinct groups with distinct needs, characteristics, or behaviour that might require
separate products or marketing mixes"?
a. Market segmentation.
b. Product differentiation.
c. Market targeting.
d. Market positioning.
2 .The marketing mix consists of the four Ps: product, price, place, and promotion. In the age of
connectedness, these tools might be more appropriately named the four Cs: Customer solution,
Customer cost, ___________, and Communication.
a. Global considerations.
b. Customer control.
c. Customer relationships.
d. Convenience.
3 .One of the chief goals of the implementation function in marketing management is to:
a. Take corrective action.
b. Carry out the plans.
c. Develop marketing plans.
d. Develop strategic plans.
4 .The step in a formal marketing plan that includes a market description, a product review, a
review of competition, and a review of distribution is the:
a. Objectives and issues.
b. Threats and opportunity analysis.
c. Marketing strategy.
d. Current marketing situation.
5 .The first step in the marketing control process is best described as being one where the marketer:
a. Takes corrective action.
b. Evaluates performance.
c. Measures performance.
d. Sets goals.




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