Question Details

A company's value chain is only as strong as 



1. If an SBU were to be characterized as one that showed low-growth and had a low-share of the
business and products in its industry, this SBU would be classified as a ____________ according to
the BCG growth-share matrix.
a. Star.
b. Cash Cow.
c. Question Mark.
d. Dog.
2.According to information provided in New Directions 2-3, all of the following are key elements of
Tim Horton's strategy EXCEPT:
a. International growth.
b. Telephone selling and home delivery.
c. More store growth.
d. New products and store concepts.
3 .If Tim Horton's Coffee plans to add 200 stores this year by subdividing markets (to make getting to a Tim Horton's easier), it could be said that this coffee giant would be following which of the following growth strategies?
a. Diversification.
b. Product Development.
c. Market Penetration.
d. Market Development.
4.A company's value chain is only as strong as its:
a. Salespeople.
b. Product or products.
c. Weakest link.
d. Producer of the product.
5 .At the centre of any marketing process is:
a. The price charged for the product.
b. Target consumers.
c. The marketing intermediary.
d. The product.




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