Question Details

Which of the following would most likely be considered to be a market-oriented mission statement 



1. All of the following would be steps or concerns in the process of strategic planning EXCEPT:
a. Checking to see if an advertising spot had been run in its allotted time slot.
b. Defining a clear company mission.
c. Designing a sound business portfolio.
d. Setting supporting objectives.
2 .The process of developing and maintaining a strategic fit between the organization's goals and
capabilities and its changing marketing opportunities is called:
a. The marketing concept.
b. Tactics.
c. Market segmentation.
d. Strategic planning.
3 .With respect to the steps in the strategic planning model, which of the following steps follows
"defining the company mission"?
a. Examining the global strategies of the firm.
b. Planning marketing and other functional strategies.
c. Setting company objectives and goals.
d. Designing the business portfolio.
4 .Which of the following would most likely be considered to be a market-oriented mission statement ?
a. Disney theme parks see themselves as "places to buy toys and meet Mickey Mouse."
b. Imperial Oil Chemical Division sees itself as a "chemical processing firm."
c. Merrill Lynch (investment broker) sees itself as "guardians of our customers financial
dreams."
d. Canwood Furniture Inc., sees itself as a "manufacturer of fine furniture."
5 .Which of the following companies (with the associated mission statement) BEST illustrates the
idea of a market-oriented mission statement?
a. Amazon.com "sells books, videos, CDs, toys, consumer electronics, hardware,
housewares, and other products."
b. Revlon indicates "we make cosmetics."
c. America Online "provides online services."
d. Wal-Mart Canada indicates "we deliver low prices, every day."




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