Question Details

Jon most likely plays which role in the purchase decision 



1.	Brian is a recent college graduate employed as a sales representative at a medical equipment company.  Brian- boss, the VP of marketing, is explaining the concept of “buying centers” in B2B marketing.  His boss indicates that with big, expensive, complicated business purchases, it- not just one person making the decision and that each purchase involves a half dozen or so roles.  Further, the VP says that person who first kicks-off the purchase process is the
a.	Initiator. 	c.	Administrator.
b.	Influencer. 	d.	Gatekeeper.



	2.	Jon works for Company ABC in the accounting department and is asked to work with the shipping & receiving department as this department considers several options for a new inventory management computer system.  Jon most likely plays which role in the purchase decision ?
a.	Initiator 	c.	Administrator
b.	Influencer 	d.	Gatekeeper



	3.	Ed works for Company ABC as a shipping & receiving department manager.  Ed most likely plays which role in Company ABC- purchase of a new inventory management computer system?
a.	Initiator 	c.	Buyer
b.	Influencer 	d.	Gatekeeper



	4.	Pete works for Company ABC as a shipping & receiving department clerk.  He picks orders and ships them to customers using the company- current inventory management system.  On several occasions, he has mentioned to management that the current system has some glitches.  Pete most likely plays which role in the purchase decision?
a.	Initiator 	c.	Buyer
b.	Influencer 	d.	Gatekeeper


	5.	The various factors that impact how buyers form impressions and preferences, collect information, and make brand choices do NOT include
a.	economic factors.	c.	climate factors.
b.	social group factors.	d.	product factors.



Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help