Question Details

Which of the following is NOT a part of STP 


1.	Which of the following is NOT part of the 5Cs? 
a.	context	c.	corporation
b.	customer	d.	competitors



	2.	A company- marketing executives should assess the _____ in terms of a general analysis of a business problem or opportunity the company is facing.
a.	business situation	c.	STP
b.	5Cs	d.	ARA



	3.	Which of the following is NOT a part of STP ?
a.	segmentation	c.	targeting
b.	positioning	d.	All are part of STP



	4.	The 4Ps include all of the following EXCEPT
a.	positioning.	c.	product.
b.	price.	d.	place.



	5.	Fundamentally, the best marketers put themselves in the place of their
a.	company.	c.	competitors.
b.	customers.	d.	friends.




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