Question Details

B2B marketers have identified four kinds of purchases 



TRUE OR FALSE:
1.	Every purchase begins with an assessment of convenience or wants.


	2.	Buyers look for possible products and try to find information to guide them as to which might be the best brand for their unique situation.


	3.	The buying process varies depending on whether the buyer is a consumer or a business.


	4.	B2B marketers have identified four kinds of purchases .


	5.	Cultural and social factors heavily influence differences in customer preferences.

	
6. 	Great marketing is based on sound, logical—emotional and physical—laws of human and organization behavior.

	7.	Country, culture, and subculture influence consumer purchases but NOT organizational purchase decisions.




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