Question Details

The fact that snowblowers tend to sell better in the north 


1.	The fact that snowblowers tend to sell better in the north than in the south illustrates the importance of considering _____ in marketing planning.
a.	climate	c.	culture
b.	urban living	d.	education


	2.	A popular tool for segmenting that uses psychographic data, and that is based on the belief that one- attitudes and value system determine one- orientation to certain products and/or brands is called 
a.	Experian.	c.	Mals.
b.	Vals.	d.	Prizm.



	3.	Some customers are _____, caring about new developments in their category and seeking out new products. 
a.	opinion leaders	c.	market mavens
b.	early adopters	d.	innovators



	4.	_____ are important because they help us make predictions regarding future purchasing.
a.	Behaviors	c.	Education levels
b.	Demographics	d.	Psychological states



	5.	One behavioral segment of great importance to the marketer is the _____ of the focal brand because it is relatively easy to communicate to this group. 
a.	past user	c.	current user
b.	future user	d.	non-user





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