Question Details

Company ABC is interested in better understanding 


1.	Differences in _____ and preferences require that different products be provided to satisfy the different segments’ needs. 
a.	companies	c.	perceptions
b.	targets	d.	consumers


	
	2.	Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out 
a.	what will appeal to high end customers.
b.	which customers might like their product, and how to get the product into their hands.
c.	which customers are price sensitive.
d.	which customers have brand loyalty and seek a brand image similar to other brands they like.


	

	3.	Company ABC is interested in better understanding how different groups of customers feel about its product.  In order to this, Company ABC will need to
a.	position its product in the market.	c.	mass market.
b.	segment the market.	d.	target market.


	

	4.	_____ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ. 
a.	One-to-one marketing	c.	Group marketing
b.	Gender marketing	d.	Mass marketing


	

	5.	_____ means that each customer serves as his or her own segment. This approach sounds appealing from the customer point of view because the product would be tailored specially for each person- idiosyncratic desires. 
a.	Geographic marketing	c.	Mass marketing
b.	One-to-one marketing	d.	Psychological marketing




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